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What Should Sellers Expect From Amazon Brand Registry?

Problems with counterfeit goods or tampered product content are realities of doing business on Amazon. Fortunately, the Amazon Brand Registry provides vital tools to aid vendors in avoiding such problems. This post will explain how the Amazon Brand Registry works, how to sign up, and other brand protection services you may use to stop sellers on the […]

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Adding a User to Your Amazon Brand Registry Account

In this article, our Amazon team provides a step-by-step process for adding users to your Amazon Brand Registry account.  What Is Amazon Brand Registry? Before diving into how you can provide other users with access to your account, it’s important to understand how valuable this platform can be to your organization. Amazon Brand Registry is a program designed

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How Amazon Brand Registry’s Transparency Program Ensures Brand Protection

Did you know that counterfeit products cause over $500 billion in global economic losses annually? If you’re an Amazon brand owner, protecting your brand from counterfeiters is crucial. Amazon’s Brand Registry offers a powerful tool—the Transparency Program—that is specifically designed to safeguard your brand and ensure your customers receive only authentic products. What is Amazon’s

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Leverage Amazon Sponsored Ads to Boost Profitability

Are your Amazon ads falling short despite having an established brand? Amazon Sponsored Brands Ads could be the boost you need. These ads can dramatically increase your brand’s visibility, drive more traffic to your listings, and ultimately lead to higher sales. In this guide, we’ll cover what Amazon Sponsored Brands Ads are, why they’re essential

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Utilizing Amazon Brand Analytics to Gain Insights and Make Data-Driven Decisions

Ever wondered how top Amazon sellers stay ahead of the competition? They leverage Amazon Brand Analytics to gain invaluable insights and make data-driven decisions. Let’s explore how you can use Amazon Brand Analytics to elevate your Amazon business in 2024. Amazon Brand Analytics In Simple Terms: Amazon Brand Analytics (ABA) is a suite of tools

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How to Protect Your Brand Against Unauthorized Resellers in Online Marketplaces

What we have learned from the current state of e-commerce is that consumers apart the best products at the lowest price, and customers are convinced by what other customers have to say about your brand. 97% of customers searched online for reviews of your business before they decided to make a purchase. This statistic indicates that your

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Amazon Catalog Management: A Comprehensive Guide

Efficiently manage your catalog on Amazon to stand out as a guiding light in the chaotic world of online shopping, where innumerable products vie for the interest of prospective customers. Picture a huge online department store with each product displayed on a well-organized shelf; that’s the best way to describe an online marketplace. Amazon catalog

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How Brands Can Boost Visibility With Amazon Sponsored Display Ads

Ever wondered why some brands consistently appear in front of shoppers while others, even with great products, struggle to stay visible? The secret often lies in how effectively they’re using Amazon’s advertising tools. If your brand is well-established but still facing challenges in maintaining visibility, especially beyond Amazon’s marketplace, it might be time to rethink

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